Users will soon have a updated setting that enables them to reduce the quantity of AI-created media appearing in their streams. This move comes as the service announced that it presently contains over 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale launch. This development comes amid a rise in AI content, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding content creators on a popular video site exclusively feature content made by AI. A significant portion of this output is classified as “AI slop”, a label for poor-quality, bulk-generated content that is typically absurd or surreal.
Our research shows that many people appreciate content created using AI tools, including computer-generated images to science explainers, and we intend to give people the ability to adjust the amount of that, depending on their own likes,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its service tagged as artificially created. Overall, more than 100 mn pieces of content are uploaded to the app every day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Users will be in a position to limit or boost the level of AI-generated videos they see by using the content preference option in the app and selecting “AI-generated content”. Additional categories that can already be modified under the setting include news, fashion, aesthetics, and dance.
AI Disclosure Rules
TikTok’s policies oblige content makers to label convincing artificially created content, and it bans dangerous fake videos of celebrities or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
In addition, the platform will henceforth add an artificially created watermark to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
TikTok is furthermore establishing a $2 million AI literacy fund for professionals and institutions to produce informative material about ethical AI use. This initiative will benefit non-profit groups dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has defended its safety measures, amid discussion over intentions to cut jobs for numerous safety staff in the United Kingdom. It is set to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most harmful content ahead of it has to be seen by humans. TikTok stated a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is really helping us work at speed.”
